Case Study
The brief in brief: Develop a program to promote various planned Honda special vehicle maintenance events throughout the year, reminding the Honda owner that a well-maintained Honda is the solution to a carefree owner experience.
The strategy: Disrupt the normal “flow” of direct correspondence from both Honda and other agents with uniquely branded “special event” visuals and nomenclature.
The solution: A highly energized multi-channel campaign designed to position Honda Dealer Service as the place to keep your special Honda special and running well — “More Keep it Special Solutions.”

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