The challenge: From existing footage, create a top-line, sales supportive, positioning video for the new Beckman Coulter DxM 6100 AutoPlak Plate Streaking System that looks as though it was storyboarded in advance.
The solution: Simple. Design a split-screen approach that allows for a linear story to be told quickly and energetically then delve into hours of raw video footage to select just the right segments to tell the story. Add an atypical-for-the-market soundtrack, and...
The result: A high-energy video that created both sales-present and on-line introductory buzz for a new and innovative offering.